Inspired. Logical. Strategy That Works.: Harness Your Creativity and Reason For Winning Strategy by North Mark

Author:North, Mark [North, Mark]
Language: eng
Format: epub
Publisher: North Creative, LLC
Published: 2017-05-16T16:00:00+00:00

What’s Wrong? (Basically, the idea is to identify the gap between what you wanted and what you have).

• What are you seeing, that maybe no one else sees, that is not working?

• Where do we want to be? Instead, where are we?

• What do we have? What did we want?

• How far did we want to go? How far did we go?

Once the Gap is identified, the questions are:

• Why did the Gap happen? What created it?

• Should we leave things alone?

• Should we do what it takes to close the Gap?

• What should we do to close the Gap?

• How should we close the Gap?

Develop a Big Idea / Solution in response to the above questions, then State the Big Idea

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